The coronavirus or “Covid-19” pandemic is disrupting routines and shattering habits. Schools in Europe and North America are now following China’s path by sending students home. Companies around the world are changing their working practices by offering employees the possibility to work remotely or by abruptly shutting down. During this time of crisis, staying efficient is becoming a true challenge. Here are a few tips to not feel like an unproductive lazy human at the end of the day. 

First, let’s be clear. Being obsessed with productivity makes you unproductive. Overworking wears out our mental well being. When working from home, as a student or as an employee, it can be tempting to forget about the usual working hours and to pursue meeting objectives from the moment you get up to the moment you go to bed. When in such a familiar setting, like your own house, boundaries need to be set. The most productive days include breaks. A popular method suggests that every hour of work requires a 15 minutes break. The Pomodoro Technique has also proven its quality by helping thousands of freelancers and students manage their time. This method improves focus by working in 25-minute blocks followed by a 5-minute break (it is worth a try). Ultimately, working nonstop will not do you any good. When the evening comes, you should unplug from everything work-related. No more projects, case studies to finish or responding to email. That brain of yours now needs to rest. 

For others, the current situation can aspire to a different mentality. It can simply become a challenge to stay productive when stuck at home (I have been there, I know the guilt). Consequently, I found 3 tips to enhance your everyday productivity and eliminate that feeling of a wasted day. 

The start of the day is not to be neglected

It is important as Eric Lam, a cross-asset reporter in Hong Kong emphasized to “try to stick to some semblance of your original routine from before you started working from home”. The answer to your question then is no. It is not recommended to sleep in until 10 am neither is staying in your pajamas all day. You need to get ready every morning so your body understands that you are not having a day off. A morning routine will benefit you throughout the day so get up early, shower and eat a healthy breakfast. For the people justifying not eating in the morning due to a lack of time, your excuse is now gone. In addition, dressing up in comfortable clothes, not necessarily suit and tie but once again, not pajamas will signal your brain that it is now game time. Furthermore, on top of being physically and mentally ready, a strong morning routine creates a feeling of accomplishment, a great asset to have a successful day. 

Working environment 

Creating an “office environment” is important. It is suggested to set your workspace in a well-lit room with as much natural light as possible. For people using a laptop all day, you may consider adding a mouse to your essential furniture, it will make your life easier. If that workspace is not located in a quiet place (children may very well be at home), canceling noise earbuds are very useful to stay focused. Music, depending on people, can drastically improve productivity as it “activates both the left and right brain at the same time, and the activation of both hemispheres can maximize learning and improve memory,” says Dr. Masha Godkin. It is however recommended to stick to lyricless music to receive its full benefit. Finally, while having a well set up “office environment” is one of the key factors to be efficient; working from the couch or outside in the backward should not be ruled out. A change of scenery may very well help you change perspective and become more creative. 

Fight the feeling of isolation

Self-isolation is now becoming a norm around the world to fight the coronavirus. It is essential to maintain a connection with the outside world and to communicate. The importance of communication is clear: texts, phone calls or even video calls are useful to brainstorm and any form of communication is a driving factor for motivation. Needless to say that for students, the social aspect is essential. A controlled and appropriate use of social media to connect with friends is beneficial to fight feelings such as loneliness and sometimes sadness. With more time on your hands, it can be a true opportunity to get in touch with old connections or to make new ones. Open yourself to new projects and do not hesitate to scroll through LinkedIn.  

Productivity, the measure of efficiency, is unique and different for everyone. Many bloggers have promised innovative ways to work smarter; techies use spreadsheets to plan every minute of every day and smartphone makers promote their technology as the holy grail of productivity through their simplified processes. Only you can find the right method to maximize your productivity. The current social and economic situation is putting you to the test. Will you succeed or fail? 

Sources: / / /  

The duality of social media: a deeper look at the Australian bushfire crisis

We live in the age of information. While there are many benefits associated with this privilege, the readily available abundance of information cultivates an ambiguity surrounding the truth in many instances. In the case of Australia, fake accounts and baffling statistics have been shared by millions, while accurate statistics and legitimate ways to help those in need are ignored. So, that begs the question, What is really going on in Australia? 

Causes of Australian Bushfires

The dry and hot climate of Australian summers in conjunction with hot winds is a recipe for wildfires. Lighting can also cause fires. Bushfires are common and often times result in no significant damage to the ecosystem.

There Several Fire Seasons in Australia, Depending on the Region

Australia's bushfire seasons - Social Media Blog - Bureau ...

Incredible Adaptations

Many Australian plants and shrubs have adapted to the frequent and relentless bushfires by becoming fire-resistant. The serotinous cones and/or fruits of the Lodgepole pine, Eucalyptus and Banksia are sealed with a heat-sensitive resin that can only be removed by the high temperatures of a bushfire. Many shrubs and annual plants similarly require the presence of smoke to break the dormancy of their seeds. Their seeds will remain dormant for decades until a wildfire occurs (2).

Fire Danger Rating Signs

Fire danger rating signs are posted all around Australia, varying in presentation style but always to be taken with the utmost seriousness.

Fire danger sign

Affect on Animals / What is Really Happening to the Koala on Your Instagram Explore Page

Before we are able to discuss the magnitude of the wildlife loss caused by the bushfires it is imperative to recognize many of the numbers that have been given about the number of animals lost are an estimate based on previous assumptions of existing population sizes and give no credit to the survival instinct of the animals

10,000 camels, 25,000 koalas, and more than 1 billion animals in total. These 3 numbers have been used to increase awareness about the devastation the bushfires have caused. While well-intentioned, the accuracy of these numbers has been questioned and in reality, they create a relatively misleading narrative.

The Truth in the Numbers

10,000 feral camels are intended to be killed due to their negative impact on local communities. They wander into towns in search of water and destroy infrastructure and raid homes of food and water. They pose a threat to the children of the community and are overall damaging. As a result, the Australian government is forced to order for the culling of the feral camel population in order to ensure the safety of Australian citizens. Another piece of important context to this situation is that this is not the first time there has been a camel population control ordinance. The recent example of this was in 2010 when there was a cull of 670,000 camels over the course of 4 years (3). Keeping this in mind, the intended 100,000 camel cull looks relatively modest. Camels are smart animals and build population numbers quickly and will no doubt build their numbers back up in no time.

25,000 koalas have been reported to have died over the course of the bushfires. This number was given by Sam Mitchell, the co-owner of the Kangaroo Island Wildlife Park in Duncan in an interview with the guardian where he estimated the total koala population prior to the fires was around 50,000. Mr. Mitchell further extrapolated on this assumption by stating, “probably more than half” of the islands koalas died due to the fires. He later admitted that most of the numbers were educated guesses and not grounded in absolute facts (4). The issue with Mr. Mitchell’s assumptions is that his exaggeration is potentially more detrimental to conservation efforts than beneficial because misleading evidence removes credibility and reduces sympathy towards the situation.

Over a billion animals have been estimated to have perished in Australia. The reality of the situation is the true number of deaths is inestimable. The media and general public are hungry for numbers and metrics which results in the circulation of inflated and/or inaccurate numbers. In an interview with NPR, Professor Chris Dickman of the University of Sydney stated, “It’s events like this that may well hasten the extinction process for a range of species” (5). While this statement has some truth to it, it does not properly account for the animal’s survival instincts and is more a warning about the worst-case scenario. Professor Dickman received some pushback for this inference due to the inability to truly account for this number

How can I help?

Donate money, food or any other resources to the Australian Red Cross, here is a link to their website (

Donate to GIVIT, an organization in Australia that matches those in need with specific donation per their request (

Donate to the Salvation Army of Australia, cash donations are preferred for logistical reasons (

Lastly, try to raise awareness in a constructive manner. What I mean by this is double check the links and accounts you are posting on your instagram story for validity. There are plenty of fake accounts that blow up because people mindlessly repost their message thinking they are making a difference. Take the extra 5 minutes to check your sources.



What is really behind Libra?

Project “Libra”, Facebook’s cryptocurrency, is a mix between Mark Zuckerberg’s attempt to become more present in our lives and an honorable goal of giving over a billion people access to a bank account for the first time.  

Little reminder on “crypto”

The shortest and easiest definition would be: “cryptocurrency is decentralized digital money”. With internet development in the 1990s, a few smart entrepreneurs called “cypherpunks” attempted to create the first digital money system. Initially, the project was gaining popularity with users that believed governments and corporations had too much power over our lives. Then, in 2009, the first fully decentralized digital cash system was created. The first cryptocurrency was called …. yes, it’s the one you’re thinking of… Bitcoin

Another purpose of cryptocurrency is removing third parties from the money system. Unlike banking, the purchase of crypto is done without intermediation:  users buy or sell digital money directly with other users. The data are encrypted (protected) and no one is required to give personal information to participate in the process. The secret of cryptocurrency’s transaction is the “blockchain”.

Fun fact: a programmer in early 2010 bought pizzas for 10,000 BTC (one of the first real-world bitcoin transactions). Cryptocurrency has become so popular that today, in November 2019, 10,000 BTC is equal to roughly 8.5 Million Dollars. The promising market is growing so fast that its capitalization represents 224 billion USD. A great incentive for giants like Facebook.

Libra in a nutshell 

Libra’s mission is to reinvent money so people everywhere can live better lives. After all, as the organization points out, 1.7 billion people do not have access to a bank account. The Libra association believes moving money around the world should be as easy and cheap as sending a text message. No matter where you live, what you do, or how much you earn.

It will be : 

  • Accessible to anyone on a smartphone with data connectivity.
  • Stable since backed by a reserve, unlike other cryptocurrencies like Bitcoin and Ether
  • Fast & Worldwide transactions. 
  • Secured by the blockchain. 

Libra is not exactly like other cryptocurrencies. The difference being that crypto coins have volatile price swings since they are not backed up by any other currency. Their value is determined by what people are willing to pay for it. It follows the same principle as other traded instruments and relies on supply and demand. However, libra tokens will be based on the strongest currencies like the US dollar, the Euro and the Japanese Yen which means its value will remain stable.

Supposedly, anyone will be able to purchase libra coins through Libra wallet apps on smartphones. The Libra association also wants its users to buy tokens from some local grocery and convenience stores. The cash in the local currency will be exchanged in nearly the same number of libra coins.

The Libra Association

The non-profit organization is independent and has its headquarters located in Geneva, Switzerland. It is made up of diverse businesses, nonprofit and multilateral organizations, as well as academic institutions around the world. Each member gets an equal say, Facebook isn’t more powerful than others. There were 28 founding members or “primary investors” at the beginning of 2019. The goal was to attain 100 members before it launched in 2020. However, instead of going up, the number of partners is decreasing. Major players left like PayPal, Mastercard, and Visa. Stripe, eBay, Booking Holdings and Mercado Pago also said goodbye to the project. 

To separate itself from being the creator of the Libra project, Facebook has created a subsidiary called Calibra. This branch makes a digital wallet for users to store and exchange libra tokens. Facebook will not have any information regarding users’ purchases. 

Uber, Lyft, Spotify and other companies and organizations loyal to Facebook are the remaining members crazy enough to chase this “dead project” according to the Financial Time. 

Why is it a problem?

First, like any other impactful innovation, existing rules are the issue. Rules are made for things to stay the same and changes are hardly welcomed in society.

The impact of this project could simply be enormous. With more than 2.7 Billion users, Facebook could completely transform the world of finance. This large potential is also the cause of many worries since Facebook has been in the spotlight due to many scandals over users’ privacy (see The Power of Data for more info). Let’s not forget that Facebook business model is based on selling personal data for advertising purposes. This makes the giant look untrustworthy of its users’ financial data. . 

Now if we decide to take a look at the bigger picture, the banking system as we know it is not ready for digital money yet. It heavily relies on the KYC principle (“know your customer”). With a population of approximately 1 billion people without proof of their identity, Libra opens its doors to everyone making money laundering quite simple. An ID is required to open a Calibra account but Libra plans to move away from this formality. Is it really safe to allow users to use a phone number, selfie or social media profile like Facebook to sign up? Finance officials do not think so. 

Most governments are also on team “no Libra”. France and Germany’s financial ministers both railed against it earlier this September. Libra was informed that it failed to address the risks around financial data protection and fraud. It was also said that as it is, the digital currency would not be allowed on European soil. Cryptocurrencies like Bitcoin have been scaring central banks and big governments recently, Libra isn’t alone in this fight …  Decentralized digital money systems have the power to break the monopoly of money printing and to impact the economy as well as interest rates. 

Governments around the world refuse to let Libra or other private companies become major players in the digital money industry simply because it would compete with their national currencies. For that reason, China has announced it will defend its sovereignty by creating a digital version of the Yuan. Germany is moving towards the German Blockchain Strategy and the eurozone also called for a Central Bank Digital Currency. 


Once again, innovation is moving faster than laws. Governments are behind and afraid of this new technology. By scaring investors and stopping companies from a legal standpoint, institutions are only buying themselves time. Digital currency is not going anywhere. But for now, Mark Zuckerberg will have to wait on the sidelines for the game rules to change before introducing Libra

Sources: / / / / /

Remote jobs: the model we have all been waiting for.

Working from home is a controversial topic in today’s working industry. It has become a model criticized for going against social norms set by older generations but also praised for being the obvious path our new digital society is taking.

Coming out of college, most students that don’t have traveling or entrepreneurial desires will be hired to work for a company. They will sit behind a desk and work on a screen. This applies to the private sector but also the public and administration services requiring many office tasks. I mentioned college students as an example, but it applies to many in the working industry going from associates in marketing and communication to regular customer service employees. 

Remote jobs is the next evolution in a connected world. Emailing, conference calls or formatting, these are just a few examples of the majority of task heavily performed by employees every day doesn’t require physically coming into work to be done well. 

3 reasons why companies are against it 

What is really stopping managers from allowing employees to work outside of the office: Lack of trust? Social norms carried from past generations? Or simply fear of change? 

The lack of trust. Working from home wouldn’t be the first-time employers’ trust is at stake. Today employers can spy on employee’s work advancement using softwares and technological tools. Administrators manage to observe your internet activity, screen time and others. See « Productivity Monitored from close ». From home or at the end of the hallway, no way to escape productivity monitoring. 

Social norms carried by older generations. Over the past century, standards have been strict: wake up, go to work at a certain location then come back home at the end of the day. Other than being strict, these requirements were necessary as the employees’ presence was needed in order to fully contribute to the company. But in 2019, these requirements are vague for many sectors. Thanks to technological advances, many companies’ tasks could be done from home and the goals would be achieved just as well.

Then finally, the fear of change. In a sense, for many, working from home can feel odd. No need to get ready and follow a dress code, no need to drive or use other means of transportation and one of the biggest: no physical encounters. That last one is important. You may not like to see your boss every day but as a human, face to face interaction is a necessity. In addition, a team’s chemistry stays one of the main components of a successful business. How can collaborators maintain strong bonds if they don’t physically interact? And at the end of the day, will it even feel like a workday? 

The (near) Future of remote jobs

Next year, 36% of the global workforce will comprise of Gen Z so let’s take a younger perspective to debate on the subject. The advantages of a home office are numerous; going from productivity to environmental benefits, a home office is a necessity in the working industry of tomorrow. With more digital skills than past generations, new workers are entering the working market with different needs and criteria when choosing a job. It is important to note that salary and career evolution stay of importance but the awareness of companies’ impact on the environment and the high adaptability in a changing world are new factors that companies have to take in the equation. These are just a few reasons why the younger generation will not end up behind desks as easily and consciously as older generations. 

For some employers, employee’s productivity is altered when working outside of the office. However, many studies have proven otherwise. A two-year study by Stanford University with 5000 people, both working in and out of the office, has found that productivity isn’t affected by the location factor. Productivity at home is equal to productivity in a traditional setting. Another study from Figures from OWLLabs (2019) shows that someone who works from home at least once a month is  « 24% more likely to report feeling happier and more productive at their jobs ».

The positive numbers towards remote jobs continue:

–   76 % of employees would rather avoid the office completely when some important work needs to be done.

–   61 % agree on the fact that a noisy environment is their biggest distraction at work. 

It can become a structural benefit for companies. Last year, $5 billion were generated in cost savings for American companies through remote jobs. It becomes a great asset and can save up to $10,000 per employee every year just in real estate according to stats from PGI News


The presence of remote jobs is certainly increasing in the working industry, (+140% since 2005 worldwide) but the reason why companies are still skeptic is under justified. Newer generations are helping to change the norms by crushing the pros and cons debate on this matter. More productivity, structural cost management and greater well-being of employees are inarguable facts. Sooner or later, this attractive model will rise to its potential, for the benefit of both parties.

Sources: / / /

Is TikTok ready to seat at the Adult’s table?

Over the last couple of months, odds are that a surplus of “lip-synching” videos have been showing up on your social media timeline. TikTok is growing but if you think it’s new then you’re late to the party. The app has been quite popular for a long time and counted more than 500 Million monthly users in 2018 (that’s more than Twitter). Could it one day become the new Facebook and/or Instagram?


TikTok is simple: it’s a platform for sharing short videos (up to 15 or 60 seconds long), using different features like songs and filters you can apply. The goal is to create funny videos or to reply to someone else’s post via a split-screen. 

Launched in 2016, in China, under the name of Douyin, then in 2017 for the markets outside China as TikTok. The startup is owned by Byte Dance, a Chinese company, creator of many popular apps in Asia. The platform is growing at an exponential rate, being the most downloaded App on IOS and gaining 188 million new users in Q1 2019. Worth more than $75 Million, the startup is one of the most successful startups this year, yet many are unaware of the platform’s impact.  

To be kept in mind; it is difficult to find precise facts on the average age of users as TikTok doesn’t make them available to the public but most of its users are young, with 41% aged between 16 and 24. It is with certainty that the average users is not a working man or woman, but more like a teenager.


It seems like the creators have noticed certain trends in social media usage this decade and used them to their advantage. First, Snapchat’s controversial concept of communication through photography made highly popular. Then, Vine (hard not to make a comparison), the legendary platform which was the first to come out with the concept of short-form video. Now TikTok which came out with a very similar idea and added the video editing feature, making it simple for all to become an expert at adding special effects to content.

Tendencies are constantly changing and it seems that users tend to go toward “creativity”. From written post on Twitter and Facebook to photos on Instagram and Snapchat to now videos with editing features, the content diversifies and is always more entertaining.

As a comparison, there are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram. Using these recent trends, TikTok  manages to grow at a strong rate by accumulating thousands of users everyday. 

It took Facebook 6 years to reach 500 million users and 5 years for Instagram. TikTok did it in 3. Specialists in the social media industry have been arguing over its potential non-stop. Recently, Gary Vee, investor, CEO and social media expert shared with his audience that TikTock will become the new Instagram the same way Instagram became the new Facebook for many.

If interested, here is the video …


Facebook has been under heavy fire recently due to the company’s usage of personal data. (See The Power of Data), but what about new startups like TikTok? Bytedance was fined $5.7m (£4.2m), for illegally collecting personal information from children under 13. The company’s privacy rules should be talked about as well, as they’re a lot vaguer and invasive than other competitors. An investigation by the FTC, “uncovered disturbing practices, including collecting and exposing the location” of users (including children). The commission also disclosed that the company kept information longer than necessary.

 This is the statement under the privacy tab on “” :

“We automatically collect certain information from you when you use the Platform, including your IP address, location-related data (as described below), unique device identifiers, browsing history (including content you have viewed in the Platform), Cookies (as defined below), your mobile carrier, time zone setting, and mobile or device information including the model of your device, screen resolution, operating system, app and file names and types, and platform.”

Other information that is collected are “ your contact details, content you create”, as well as “information contained in the messages you send through our Platform” according to Tik Tok. 

Everyone reacts differently to privacy standards and rules but for me personally, in this statement by TikTok, I read the words “we collect…”, way too many times for me to trust the way they utilize my personal data. 

It’s good to keep in mind these details when predicting a company’s future, especially when 66% of users are younger than 30-years-old. The sustainability of the company is for sure at risk. 

Personal prediction:

The platform is based on humor & creativity and if no massive updates comes to alter the identity of Tik Tok then it will hardly become more than Vine and certainly won’t become bigger than Instagram or Facebook.

Sources: / /

Whether You Like it or Not

Likes, favorites, shares, and retweets form the rubric which hundreds of millions of people voluntarily submit to for judgement every day. Whatever they are called, these various indicators of approval on photos, comments, or other content occupy a substantial piece of social media viewers’ consciousness, and have been the base business model to launch the careers of social media “influencers” who trade their internet popularity for corporate cash. Perhaps because of their ubiquity, the system goes unquestioned. One posts their content, they garner whichever indicator(s) their platform of choice provides, and they are then judged based on the content’s qualitative performance as shown by likes, favorites, shares, retweets, etc. However, this may not be the case for long. 

Instagram, owned by media giant Facebook who popularized the use of indicator systems, is progressively expanding tests in various countries with its “likes” indicator system. The experimental version of the app, active in Australia, Canada, Ireland, Brazil, Italy, Japan, and New Zealand,  is nearly identical in form and function to the standard app. The only difference being that the content creator can see the amount of likes she gets on a post, the public cannot. Although this is a complete departure for a Facebook company, belief that this may garner support from various users is not unfounded.  Social media platform VSCO, for instance, appeals to many due to the absence of likes, comments, or follower counts. Whether or not support for this will scale from VSCO’s relatively small 30 million active monthly users, to Instagram’s billion active monthly users worldwide, however, is still up in the air.

According to a  CNET article, the response to these tests have been mixed. On one hand, public health experts claim that the change could benefit mental health by simultaneously removing the social pressure to like others posts, or compete with others to garner the most likes. Small businesses, “influencers”, and other groups who disseminate content and advertising through social media, however, have voiced their concern. Without a public indicator system to show others who likes their product/content and how many people like it, many fear that engagement with advertisements and online traffic to social media pages and websites will decrease significantly. These complaints do have merit. It is widely acknowledged that the more positive or negative indicators a piece of content gains, the more likely social media users are to pile on to the trend, further propelling the content. For advertisers this provides an incredibly valuable opportunity to quickly churn out viral content to millions of users in a relatively short period of time. 

Despite the risk to business, I believe that Instagram should broaden the scope of their experiment. Media companies, like all companies, have an obligation to protect their consumers from risks inherent to the use of their products. Over 24% of teenagers in a Pew Research Center study reported that social media had a negative impact on their lives while 45% were neutral but did not believe it had an overall positive effect. Any benefit to either influencers or the companies behind the products they promote do not justify the sometimes debilitating social pressures that indicators on various social media sites inflict on millions of people. Additionally, these changes directly benefit media companies by keeping users active on their platforms via increasing user satisfaction.

As it becomes increasingly clear how little these social media giants seem to care about the users that keep them afloat, as shown by the Cambridge-Analytica scandal, it is high time for large players such as Instagram to pursue policies that protect, rather than expolit, their users.

De l’intelligence humaine dans la technologie

Il y a de cela quelques années, j’ai eu l’occasion de visiter une petite entreprise spécialisée dans la sécurité et plus spécifiquement dans le contrôle d’accès. Je revois encore le patron de la PME faire l’étalage de tout ce que sa société pouvait proposer comme solutions, du simple badge d’accès à la caméra intelligente qui lit les plaques d’immatriculation, son panel de produit était large et bien rôdé. 

De plus, ce chef d’entreprise s’était même permis une pointe d’humour pour clôturer sa démonstration. Il avait sorti hors de sa poche une minuscule puce électronique « à placer sous la peau comme dans les films de science-fiction”. Je me rappelle des sourires ironiques autour de la table de réunion et d’une personne lui ayant lancé un “c’est toujours bien de finir un exposé par une petite feinte”. Sa réponse fut cinglante … : Ce n’est pas une feinte, c’est déjà une réalité.(1)

A l’instar de cette anecdote, la technologie numérique est une réalité qui a révolutionné, de fond en comble, notre mode de vie et qui n’est pas nécessairement bien cernée par la plupart d’entre-nous. Certes, nous utilisons, par exemple nos smartphones pour réaliser un foule d’opérations quotidiennes mais que savons-nous réellement de ces objets? Le champs d’application de la technologie numérique est semble-t-il inépuisable et la presse, dans son ensemble, nous sermonne que les changements à venir – comme le transhumanisme – modifieront à nouveau nos vies. Il est donc temps de penser cette ère disruptive … afin de ne pas la subir.

Avant toute chose il me semble utile de revenir sur une étape clé du bouleversement numérique: L’arrivée de l’ADSL au début des années 2000. 

C’est en effet à ce moment qu’Internet s’est vraiment répandu dans les foyers européens. Pour faire simple, avant les années 2000, le modem qui permettait d’accéder à la Toile était lent, on parlait à cette époque de modem 56kb, et il était impossible d’avoir une utilisation poussée d’un réseau à coup de 56 kbit/.(2) Imaginez une page web sans élément multimédia qui se charge au goutte à goutte. Ensuite est arrivé le fameux ADSL et il a été enfin possible de surfer sur Internet d’une manière nettement plus rapide et conviviale.

C’est ce saut technologique quantitatif et qualitatif qui a permis d’entrevoir les possibilités du numérique d’aujourd’hui. Il a été, presque soudainement, possible de consulter, d’envoyer et de télécharger n’importe quel contenu multimédia à une vitesse acceptable pour l’utilisateur lambda.

Car c’est spécifiquement de cela qu’il s’agit: quand l’accès à internet était limité à du 56kbit/s ce réseau mondial était principalement réservé aux initiés mais dès que l’ADSL est apparue, Internet a réellement été accessible au plus grand nombre. C’était les prémisses de l’ère numérique.

Depuis ce temps pas si lointain, les sauts quantitatifs dans la technologie se sont succédés à une vitesse effrénée. La fibre optique a remplacé l’ADSL, les composants informatiques se sont miniaturisés et l’accès à Internet est devenu mobile grâce à la 3G, 4G (voire la 5G récemment). Ces évolutions ont permis à l’économie du numérique d’émerger et d’apporter avec elle son lot de facilités. Il est par exemple, maintenant possible de travailler sur un dossier, en direct, avec quelqu’un qui habite à l’autre bout de la planète. Tout comme il est possible d’accéder à n’importe quelle information encyclopédique en quelques clics (ou en scrollant l’écran de son smartphone), et ce peu importe l’endroit où l’on se trouve. Grâce au numérique, Internet est devenu le monde où chacun peut se faire le porte-parole d’une cause qui lui est chère tout en s’adressant au monde entier.  Cette révolution, qui est survenue en une poignée d’années, a affranchi l’humain de certaines contraintes pour le meilleur…

Mais aussi pour le pire, car il serait naïf de croire que cette révolution techno n’a drainé dans son sillage qu’un monde émancipé et avide de connaissances. Cette abondance de possibilités traîne avec elle son lot d’effets pervers. Premièrement, l’addiction aux écrans ou l’hyperconnectivité sont des troubles bien réels, avec comme cible première les plus jeunes générations.(3) Elles sont nées en même temps que la révolution informatique et sont donc plus sensibles aux sirènes du numérique. Les créateurs d’applications ou de jeux vidéo l’ont compris: Si une personne est éduquée principalement par le numérique alors il sera aisé de la rendre accroc au même numérique. Le but étant évidemment de créer l’addiction à des fins commerciales. Business is business.

Mais s’arrêter aux seules jeunes générations serait se fourvoyer grossièrement car la face cachée du numérique concerne tout le monde. Comme je l’indiquais dans l’article le miroir du transhumanisme, à travers nos réseaux sociaux nous nous soumettons à l’injonction de la perfection irréaliste, nous voyons passer sous nos yeux des centaines de vies faussement trépidantes, des milliers de photos retouchées. Les réseaux sociaux s’adressent essentiellement à notre égo et nous mettent dans des situations de comparaison. Le risque étant que notre avatar Instagram ou Snapchat efface notre vie réel. Un de exemples désastreux est la recrue d’essence de jeunes filles faisant appel à la chirurgie esthétique afin de ressembler aux diktats d’influenceuses!

Comme nous l’avons vu, l’ère du numérique touche tout le monde et ne nous a pas laissé le temps de considérer comment nous devions utiliser ses nouveaux outils. Il me paraît, dès lors, important de reconsidérer notre utilisation de la technologie et d’anticiper les prochaines étapes. En tant qu’utilisateurs, si nous voyons la technologie comme une fin en soi et non comme un moyen, nous nous condamnons à être son esclave volontaire. 

Il serait, selon moi, d’intérêt public, de (re)penser activement notre rôle dans un monde toujours plus technologique. Pour ce faire, voici une proposition de quatre axes importants:

  • Approfondir les connaissances de base
    • En approfondissant nos savoirs en français, mathématiques et sciences, nous sommes plus à même de comprendre les mécanismes de base qui rendent une technologie possible. Nous pouvons enfin imaginer qu’un smartphone soit autre chose qu’un terminal pour nos réseaux sociaux et comprendre un tant soit peu son fonctionnement ainsi que sa logique. D’ailleurs n’y a t-il pas logique dans l’adjectif technologique ? ;))
  • Développer l’esprit critique
    • La passivité certaine avec laquelle nous utilisons parfois le numérique est au mieux alarmante. En remettant en question notre mode de fonctionnement, en se mettant face à des idées que nous ne partageons pas forcément, nous sommes plus enclin à nous poser des questions au lieu de foncer tête baissée devant la nouvelle app à la mode. En développant cet esprit critique nous utilisons la technologie et non l’inverse.
  • Aider à la compréhension de la technologie 
    • À l’instar des coding dojos, je prône la création à grande échelle de leurs pendants destinés aux personnes n’ayant aucune connaissance en informatique. Des thèmes précis mais variés seraient abordés de manière participative afin de pouvoir s’émanciper des décisions liées au numérique et prises à notre place. « De quoi se compose un smartphone? », « Qu’est-ce que la publicité sur Internet? ».
  • Diversifier et vérifier ses sources d’apprentissage
    • L’avantage indéniable d’Internet est que l’apprentissage n’a jamais été aussi accessible. Encore faut-il pouvoir faire le tri parmi les millions de sources disponibles. Un gage de fiabilité peut se trouver, par exemple, dans les MOOC qui proposent des cours de niveau débutant à expert et qui permettent d’avoir non seulement une compréhension active de la technologie mais aussi d’anticiper les changements à venir avec sérénité. Il me semble plus qu’utile de s’intéresser à ces méthodes d’apprentissage qui, à terme, remplaceront les cours classiques.

Si nous arrivons à intégrer ces quatres axes dans nos vies il me semble que nous aurons les compétences nécessaires afin d’utiliser n’importe quelle technologie avec toute la mis à distance nécessaire. En reprenant notre rôle d’être humain raisonné nous reprenons par la même occasion une certaine maîtrise de la technologie digitale et nous pouvons nous préparer, sereinement, aux futurs changements. Pourquoi croyez-vous que les cadres de sociétés de la Silicone Valley aient mis la technologie à distance raisonnable … pour leurs propres enfants? (4)

N.B. Cet article est aussi publié sur le site Les Petites Analyses





The Twitter Cult

We now live in a world of social media, as nearly 30% of the human population is on some sort of social media platform. Most popular are Facebook (older generation), Snapchat (younger generation), and Instagram (mixed). However, a niche social media platform– Twitter– is only used by 21% of people on social media. Of that 21% the overwhelming majority say they spend the largest proportion of their social media time on Twitter. There are many factors as to why, including Twitter increasingly becoming a news source and the concept of becoming “Twitter Famous”.

In this day and age the polarization of politics has never been more severe, and many notable world leaders have the power to spread their agendas digitally. Perhaps most recognizable is United States President Donald Trump.

Trump tweets several times a day with no staff assistance from his personal account to further his political agenda. The extent of this high-profile political social media usage has never been done before, and has ushered in an era of heated political debate and further polarization on Twitter. Trump’s controversial messages and activity has positioned him at the center of the Twitter universe, and fashioned his account into a 24/7 news source. He consistently gets tens of thousands of “likes” and “retweets” on his tweets, and in turn ramped up the Twitter activity of fellow world politicians, both his supporters and opposers. This led to Twitter users becoming more dependent on the platform as a news source– and for many their main news source– because of its easy accessibility and increased worldwide political involvement.

Before the political storm Twitter was– and still is– a personal social media platform. Many ordinary users have become “Twitter Famous” by tweeting videos, memes, jokes, or relatable statements that appeal to mass audiences on Twitter.

Every day, a tweet from an ordinary or non-verified user explodes for thousands or even hundreds of thousands of likes and retweets. Part of this is the appeal of Twitter, because no one really knows what tweets will take off in that manner. However, some entire accounts have become “Twitter Famous” because of consistent content that appeals to the masses, and gains the everyday people who run the accounts notoriety throughout all of Twitter.

The pursuit of becoming “Twitter Famous” keeps many users checking their feeds and constantly attempting to compose a tweet or tweets that spread like wildfire across the platform.


“Apple Card” or Apple safety net ?

To fully understand Apple’s decision to enter the fintech market with its new smart credit card; we must first take a look at the company situation. iPhone sales are collapsing. After getting the 2019 second-quarter results, the numbers are crystal clear, people are buying fewer iPhones and the competition is thriving. 

If we compare it to last year’s phones shipments: Samsung (ranked 1st) grew 7,1%, Huawei (ranked 2nd) grew 4,6 %as Apple (ranked 3rd) fell 11,9%

Other than Samsung, the competition comes from Huawei and Xiaomi. Xiaomi (+44 %annual growth, 4th worldwide in market share) is dangerously closing the gap with Apple for third in the amount of sold smartphones. These competitors are forcing the prestigious Californian tech giant to come up with a new solution to keep customers satisfied. Apple had no choice but to expand their brand and not only offer products but now services.

“Apple Card”, along with the new upcoming streaming service, “Apple TV”, is the answer that will maintain the company at the top.

What is the Apple Card?

According to Apple, it is “the smartest credit card ever”…

Now available for American customers and issued by Goldman Sachs Bank U.S.A., it is connected to the “Apple Wallet”, as it provides users with quite advanced features unseen on other platforms like it. It gives Weekly or Monthly detailed summaries of spendings along with classifying the card’s activity using color codes and categories. A map is also available to check where the money is spent as well as an advanced fraud protection system. Some other small but practical features are scheduled payments, reminders based on spending frequency and automatic calculation on saving interests. 

But that is not it. Apple guarantees no fees … No hidden fees. No foreign-transition fees, a true promise. Then comes the “Daily cash” feature, the company’s special added touch to digital banking. 

As explained on the Apple website, it works as a membership reward program that truly benefits the users. The more purchases are made with the card, the more “Daily Cash” is earned. 3% cashback is earned on every purchase through or its partners like Uber. A spectacular reward in the finance industry. Then 2% cashback is earned on every other purchase that goes through the Apple Pay process. All types of purchases with no limits. And don’t worry, if the store doesn’t take Apple Pay, you may use the physical card and receive a 1% cashback. 

However, the operation is not always immediate. The cashback or “Daily Cash” is not as daily as it sounds. The process can take a few days before users receive the money in the Wallet App, or more specifically on the “Apple Cash” card.  

Ps: According to Apple, the physical card can not come into contact with leather or denim (jeans and most wallets are off-limits) among not touching another credit card, loose change, keys or other items that could scratch it. Let’s say innovation comes with fragility.

The Apple way

Google, Sony, Samsung, and others use the same materials to build their devices and Apple’s employees aren’t more qualified than the ones at other tech companies. What makes Apple so different? Marketing. Apple sells 18% of smartphones globally but earns 87% of smartphone profits.

” Simplicity is the ultimate perfection “

Leonardo de Vinci. 

Apple has managed to build an empire through the simplicity of their product and by building a close to perfect brand image. 

By transforming the niche market of new technology into products that most can use without a struggle might be Apple’s greatest advantage. The company manages to sell high tech products utilizing non-high-tech terms. By doing so it reduces customers’ confusion and increases the target.

Apple and Fintech

The fintech market is predicted to grow 13,7% in the next 5 years. Expected to reach 7,640 billion USD by 2024, it is full of potential for a tech company like Apple. If we compare to the smartphone market, it only grew 1,2% this year and the competition is once again quite aggressive.

” It’s the cult. It’s what kept the damn thing afloat during some of the most incredibly bad business decisions I’ve seen anywhere”

Former Apple CEO, Gil Amelio.

Apple has managed to create a customer base that is treating the brand as a religion. With the Apple card, the company is entering a new market, meaning more targets. Combining the fact that many individuals would buy anything Apple has to sell along with the company budget and innovation capacity, Apple will further its presence in society and continue to expand.

The Apple Card is more than a new service; Apple is entering a new era by diversifying its activity today for the sake of staying one of the most profitable and popular brands tomorrow. With their notoriety along with large financial and marketing means, entering the fintech market will presumably be lucrative and beneficial in the long term to the prestigious Californian giant.

Sources: / / / / /

Will Virtual Reality Ever Become Standard?

To properly tackle this question, we must first have a clear definition of what virtual reality is. Virtual reality is defined as “things, agents and events that exist in cyberspace.” – (IEEE, Abstract). Following this interpretation, our social media profiles, virtual events and games, digital media, and essentially all the human interactions of our current cyber space are engagements in a virtual reality. While modern conceptions of simulated spaces depict a segregated, detached element to virtual reality, the 21st century consumer already facilitates many interactions and activities within the cyber space already, which begs the question: will a majority of our social interactions, standings, and activities be someday driven by technological platforms? And if so, when and to what extent will virtual reality supersede our sensory reality? 

Recount the last few times you exchanged information with someone, and specifically how and where you communicated with them. Was it via social media, messenger, over-the-phone, and/or in-person? Think to how this interaction came to be. Was it facilitated by dating app, event planner, or by random coincidence? How many of your engagements were through a virtual medium such as a video game, videotelephony (FaceTime), or social apps?

Our lives and activities are already deeply rooted in virtual interaction, but all are based in a sensory reality. We see the image on our phone, we hear the audio of the recording, and we feel the rumble of the controller. Individuals experience and gauge products in the very same ways. Businesses sell us the images, feelings, and promise of goods prior to our purchase of them. We, as consumers, are sold on the possibility of an experience commodities may bring us, not how they truly are. Presently, all of our mechanisms for virtual interaction accommodate these sense-based perceptions, and advertisers sell us services and products solely on how they seem to be.

Now imagine a world in which you could experience products before any purchase, engagement, or sort of interaction. Imagine a world in which you are not sold on how things seem to be but how they truly are. Imagine a world in which you can gain experience much in the same way a computer downloads data.

Although currently rudimentary as compared to its potential, brain-machine interfaces (BMI’s) promise to fulfill this very thing: a high-bandwidth link between humans and machines. On July 16. 2019, tech billionaire Elon Musk updated consumers on his BMI venture, Neuralink, releasing progress on its new neurocybernetic chip which boasts both “read and write” capabilities. “Read and write” meaning it has the potential to input and output information directly with our brains.

neuralink’s “N1” chip connects directly to the human brain using a hyper-accurate machine to implant thousands of hair-like, electrode threads. – (Neuralink report)

Currently focused on the medical applications of the chip, such as cybernetic prosthetics and sense restoration, Neuralink’s long-term goal is “merging with AI” by providing a direct connection between humans and computers. Far and away from full engagement in virtual worlds, but still close enough to see the horizon, BMI’s are the key technology to which virtual will supersede our sensory reality.